{"id":18456,"date":"2026-03-17T19:00:53","date_gmt":"2026-03-17T19:00:53","guid":{"rendered":"https:\/\/su.edu.ye\/ci\/?p=18456"},"modified":"2026-03-18T09:35:29","modified_gmt":"2026-03-18T09:35:29","slug":"masters-degree-awarded-to-ms-naseem-al-sharafi-in-public-relations-and-advertising","status":"publish","type":"post","link":"https:\/\/su.edu.ye\/ci\/en\/18456\/","title":{"rendered":"Master\u2019s Degree Awarded to Ms Naseem Al-Sharafi \u200e in Public Relations and Advertising \u200e \u200e"},"content":{"rendered":"

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Master\u2019s Degree Awarded to Ms Naseem Al-Sharafi \u200e in Public Relations and Advertising \u200e \u200e<\/p>\n

Ms. Naseem\u00a0 Ahmed Mohammed Al-Sharaf\u200ei was awarded a Master\u2019s Degree in Public Relations and Advertising \u200ewith an average of Excellent, a grade of (95), and First Class Honors for her thesis titled: Persuasive Techniques Used in Advertisements of Yemeni and International \u200eCompanies on YouTube: A Comparative Analytical Study\u200e, which was submitted to the Department of Public Relations and Advertising, Faculty of Mass Communication \u2013 Sana\u2019a University. The MA defense was held on Saturday, March 14, 2026\u200e\u200e\u200e.<\/p>\n

 <\/p>\n

The MA Viva-voce Committee, which was formed based on a resolution issued by the Graduate Studies and Scientific Research Council, consisted of the following:<\/p>\n

#<\/p>\n

Committee Members<\/p>\n

Designation<\/p>\n

Position<\/p>\n

1<\/p>\n

Prof. Hassan Abdullah Dojrah\u200e<\/p>\n

External Examiner<\/p>\n

Chair<\/p>\n

2<\/p>\n

Assoc. Prof. Omar Abreen \u200e<\/p>\n

Main Supervisor<\/p>\n

Member<\/p>\n

3<\/p>\n

Assoc Prof. Mahdi Haider<\/p>\n

Internal Examiner<\/p>\n

Member<\/p>\n

 <\/p>\n

The thesis aimed to identify the persuasive techniques used in advertisements of Yemeni and \u200einternational companies on YouTube platform.<\/p>\n

The study yielded several key findings summarized as follows:<\/p>\n

The persuasion technique of justification ranked first in advertisements of Yemeni \u200ecompanies.\u200e<\/p>\n

The use of multiple persuasive techniques ranked first in advertisements of \u200einternational companies (Jordanian and British).\u200e<\/p>\n

There are statistically significant differences between Yemeni and international company \u200eadvertisements regarding the persuasive techniques employed.\u200e<\/p>\n

At the end of the defense session, the MA Viva-voce Committee recommended inter-university exchange of the researcher\u2019s thesis.<\/p>\n

The defense session was attended by a number of academics, researchers, students, colleagues from the Faculty of Mass Communication, and the researcher\u2019s family.<\/p>\n

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