PhD Degree Awarded to Mr. Hameed Radman Al-Qudaimi in Public Relations and Advertising<\/p>\n
Mr. Hameed Radman Al-Qudaimi \u200ewas awarded a PhD degree in Public Relations and Advertising for his dissertation titled: The Role of Digital Marketing Communications in Promoting Commercial Goods and Services: A Survey Study of Consumers and Marketing Contacts\u200e, which was submitted to the Faculty of Mass Communication \u2013 Sana\u2019a University. The dissertation defense was held on Monday, March 16, 2026.<\/p>\n
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The PhD Viva-Voce Committee, which was formed based on a resolution issued by the Graduate Studies and Scientific Research Council, consisted of the following:<\/p>\n
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#<\/p>\n
Committee Members<\/p>\n
Designation<\/p>\n
Position<\/p>\n
1 – Prof. Ali Ahmed Al-Haweri \u200e<\/p>\n
External Examiner<\/p>\n
Chair<\/p>\n
2 – Prof. Omar Abreen<\/p>\n
Main Supervisor<\/p>\n
Member<\/p>\n
3 + Prof. Omar Ahmed Al-Bukhaiti \u200e<\/p>\n
Internal Examiner<\/p>\n
Member<\/p>\n
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The dissertation aimed to:<\/p>\n
Analyze the role of digital marketing communications in promoting goods and \u200eservices\u200e.\u200e<\/p>\n
The study yielded several key findings summarized as follows:<\/p>\n
Social media platforms ranked as the most widely used channel, followed by viral \u200emarketing techniques, and then word-of-mouth marketing. \u200e<\/p>\n
Digital advertising ranked first among marketing communication tools, followed by sales \u200epromotion, then direct selling, while public relations activities ranked last.<\/p>\n
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In light of these findings, the researcher recommended the following:\u200e<\/p>\n
Developing digital marketing communication strategies and diversifying their tools, \u200erather than relying solely on advertising.<\/p>\n
The dissertation defense was attended by a number of academics, researchers, and specialists, students, colleagues, and the researcher\u2019s family.<\/p>\n\n