Impact of Using E-Commerce Systems on Air Transport to Minimize Marketing Costs.
Abstract
This study aimed to measure the level of impact of the use of electronic commerce systems in air transport and the dimensions that have a positive or negative impact as more or less important in reducing the marketing costs incurred by Yemenia Airways company for the purpose of its contribution to adopting appropriate strategies that enable it to increase sales and market share and achieve profitability for the company.
In the study, the researcher adopted on the quantitative approach, with its descriptive and analytical methods, to achieve the objectives of the study, and it was applied to a sample of (323) individuals, who were selected in a simple random classing and disproportional method and distributed to the company’s employees and agents, the main tool was the questionnaire , by using software of the Statistical packages for the social sciences which appropriate to the nature of the information of this study.
The study showed many results, the most important of which are the following:
- There is a statistically significant effect of using e-commerce systems in reducing marketing costs in Yemen Airways.
- There were no significant statistically significant differences at the level of significance (P≤05) between the responses of the sample members about the impact of the use of e- commerce systems for air transport in reducing marketing costs in Yemen Airways due to the variables (age, educational qualification, length of service).
- A direct statistically significant relationship was found between the dimensions of e-commerce systems in reducing marketing costs in its dimensions also in the Yemen Airways Company.
This study made several recommendations, including:
– Enhancing the company’s interest in the applications of e-commerce systems in its various dimensions due to its importance in raising the levels of administrative and commercial work, reducing the company’s marketing costs and reducing manipulations based on manual work.- Attention to providing details of all dimensions of marketing costs to address the weaknesses of the least cost-saving dimensions in a way that does not affect the company’s operational activity.