{"id":23062,"date":"2026-06-24T16:45:15","date_gmt":"2026-06-24T13:45:15","guid":{"rendered":"https:\/\/su.edu.ye\/voga\/?p=23062"},"modified":"2026-06-24T16:51:16","modified_gmt":"2026-06-24T13:51:16","slug":"phd-degree-awarded-to-ms-mithaq-al-saadi-in-public-relations-and-advertising","status":"publish","type":"post","link":"https:\/\/su.edu.ye\/voga\/en\/23062\/","title":{"rendered":"PhD Degree Awarded to Ms. Mithaq Al-Saadi in Public Relations and Advertising"},"content":{"rendered":"

Ms. Mithaq Saleh Abdullah Al-Saadi <\/strong>was awarded a PhD<\/strong> degree with distinction<\/strong> in Public Relations and Advertising <\/strong>for her dissertation titled: The Stereotypical Image of Local and Foreign Products and Its Impact on Consumer Behavior of Yemeni Women: A Survey Study<\/em><\/strong>, which was submitted to the Faculty of Mass Communication\u2013Sana\u2019a University. The dissertation defense was held on Monday, June 15, 2026.<\/strong><\/p>\n

The dissertation was awarded First-Class Honors, with a recommendation for publication and circulation among universities.<\/em><\/strong><\/p>\n

The PhD Viva-Voce Committee, which was formed based on a resolution issued by the Graduate Studies and Scientific Research Council, consisted of the following:<\/p>\n

\u00a0<\/em><\/strong><\/p>\n\n\n\n\n\n\n
#<\/strong><\/td>\nCommittee Members<\/strong><\/td>\nDesignation<\/strong><\/td>\nPosition<\/strong><\/td>\n<\/tr>\n
1<\/td>\nProf. Hassan Abdullah Dajrah<\/strong><\/td>\nExternal Examiner<\/td>\nChair<\/td>\n<\/tr>\n
2<\/td>\nProf. Omar Abreen<\/strong><\/td>\nMain Supervisor<\/td>\nMember<\/td>\n<\/tr>\n
3<\/td>\nProf. Abdulrahim Al-Shaweri<\/strong><\/td>\nInternal Examiner<\/td>\nMember<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

The dissertation aimed to:<\/p>\n

    \n
  • Examine the nature of the stereotypical image associated with local (Yemeni) and foreign (American) products.<\/li>\n
  • Assess the extent to which these perceptions influence the consumer behavior of Yemeni women.<\/li>\n<\/ul>\n

    The study yielded several key findings summarized as follows:\u200e<\/p>\n

      \n
    • Salespersons were among the most influential sources shaping the stereotypical image of local products, whereas social media platforms were the primary source influencing perceptions of foreign products.<\/li>\n
    • Yemeni women generally held positive perceptions of the attributes of local products, while their evaluation of foreign products was largely neutral.<\/li>\n
    • Product quality ranked as the most influential factor affecting consumer behavior toward both local and foreign products, followed by product price, whereas the experiences of others had the least influence.<\/li>\n
    • Consumer attitudes toward local products were predominantly positive, while attitudes toward foreign products remained neutral.<\/li>\n
    • Consumption response rates for local products were high, whereas the consumption of foreign products showed a noticeable decline.<\/li>\n<\/ul>\n

      In light of these findings, the researcher recommended the following:<\/p>\n

        \n
      • Developing marketing strategies that respond effectively to the consumption needs and preferences of Yemeni women.<\/li>\n
      • Relying on consumer behavior research to predict consumption trends and market dynamics.<\/li>\n
      • Strengthening the competitive position of national products in the marketplace.<\/li>\n<\/ul>\n

        The dissertation defense was attended by a number of academics, researchers, and specialists, students, colleagues, and the researcher\u2019s family.<\/p>\n

        \"\" \"\" \"\"<\/p>\n