A Seminar for PhD Dissertation Proposal of Mr. Adel Al-Hababi – Center of Business Administration

Sana’a, Yemen – Monday, July 28, 2025 – The Center of Business Administration at Sana’a University today hosted a seminar for PhD candidate Mr. Adel Yahya Saleh Mohsen Al-Hababi, who presented his dissertation proposal titled: “The Impact of Strategic Planning and Crisis Management on Marketing Performance in Yemeni Media Institutions.” The dissertation is being supervised by Assoc. Prof. Fadhl Mohammed Al-Mahmoudi, from the Faculty of Commerce and Economics, Sana’a University.
The PhD dissertation proposal viva-voce committee consisted of the following:
• Prof. Abdulkhaleq Hadi Tawaf, Professor of Business Administration, Faculty of Commerce and Economics, Amran University.
• Prof. Ali Al-Humidi, Professor of Statistics, Faculty of Commerce and Economics, Sana’a University.
• Assoc. Prof. Tawfiq Musleh Al-Sanabani, Associate Professor of Business Administration, Faculty of Commerce and Economics, Thamar University.
• Assoc. Prof. Fadhl Mohammed Al-Mahmoudi, Associate Professor of Business Administration, Faculty of Commerce and Economics, Sana’a University (Supervisor).
During the session, the researcher outlined his proposed study, detailing its objectives, significance, methodology, and the theoretical and conceptual framework it will build upon. He also presented his proposed hypotheses and analytical tools.
Following a comprehensive presentation, the committee approved the PhD dissertation proposal, commending the researcher’s efforts and acknowledging the importance of the dissertation topic in enhancing institutional performance within the Yemeni media sector.
The seminar was attended by a number of interested faculty members and postgraduate students from the Center of Business Administration.