Program Overview
This program is a professional postgraduate diploma specializing in “English for Business Purposes (EBP),” comprising two academic semesters. It aims to teach students English language skills relevant to commerce and business. It seeks to help them develop communication skills in English—both writing and speaking—within the business context. The program covers many skills such as presentation techniques, negotiation strategies, meeting management, personal development, and other competencies related to commerce and business settings.
Program Aims:
The main objectives of the program can be summarized as follows:
To prepare proficient graduates academically and professionally in business English, capable of meeting the demands of the labor market in areas such as business correspondence and English for finance and business purposes.
To provide students with English terminology related to finance and business, including vocabulary essential for effective communication in interviews, meetings, and negotiations.
To familiarize students with the principles of English report writing and train them on composing business letters, handling customer service inquiries, and performing secretarial tasks in English.
To equip students with written communication skills in English, enabling them to effectively draft emails, reports, and memos relevant to commerce and business.
To develop students’ proficiency in spoken and written English for marketing and promotion, including persuasive language and vocabulary related to market research, branding, and advertising.
Significance of the Program and Community Need:
The significance of this program stems from the crucial role of finance, business, as well as the dynamics of the global economy and trade in today’s era of globalization and technological advancement. English plays a crucial role in scientific and economic development in our country, other Arab nations, and many countries worldwide, serving as the primary language of communication across commerce, science, technology, and numerous other fields.
Program Distinctive Features
The PG Diploma in English for Business Purposes offered at Sana’a University is distinguished by the following features:
It is a professionally oriented program designed to prepare students for the labor market.
It stands as the only program that has no competing programs at the level of Yemeni public and private universities in terms of program courses and study duration.
It meets the needs of graduates of business, management, and language disciplines who seek to enhance their English language skills for business purposes.
It addresses the critical need for specialized training that the local labor market currently lacks.
It accepts graduates with a bachelor’s degree from any academic year.
It incorporates both theoretical and practical components.
It has been developed based on best practices and experiences from similar programs regionally and internationally
Target Groups
Graduates of faculties of commerce, economics, and departments of business administration, finance, and banking.
Graduates of English language and translation departments from both public and private universities.
Graduates from other disciplines who seek to learn English for Business Purposes, provided they meet the stipulated admission criteria.
Personnel working in banks, corporations, hospitals, international and local organizations, as well as public and private institutions.
Beneficiaries of the Program
Public and private sector institutions, including those in the commercial, industrial, and service industries.
Foreign commercial companies and their branches both inside and outside the country.
International organizations operating in Yemen.
Available capabilities
1. Highly experienced and well-qualified teachers.
2. Access to a computer lab for language training.
3. Modern and conducive classrooms.
4. Relevant and up-to-date course textbooks and materials.
5. Extensive experience in delivering specialized language programs.
Program Components
Program Structure:
The program comprises two academic semesters, with students completing six courses per semester.
It incorporates a practical field training component to be undertaken by the end of the program at selected institutions in the labor market.
Study Plan
Semester 1 | Semester 2 | ||||
Course Code | Course Name | Credit Hours | Course Code | Course Name | Credit Hours |
EBP01 | Basic Writing for Business Purposes | 2 | EBP07 | Advanced Business Correspondence | 2 |
EBP02 | English for E-Commerce and Marketing | 2 | EBP08 | English for Insurance | 2 |
EBP03 | English for Tourism and Hospitality | 2 | EBP09 | English for Occupational Purposes | 2 |
EBP04 | Debating and Public Speaking Skills | 2 | EBP010 | English for Banking and Finance | 2 |
EBP05 | English for Human Resources Development | 2 | EBP011 | Field Training | 6 |
EBP06 | Presentation and Communication Skills | 2 | |||
Admission Requirements
To be eligible for admission, applicants must fulfill the following criteria:
Possess a bachelor’s degree in business, economics, management, finance, banking, languages, or other relevant fields, and demonstrate a strong desire to enhance their English language skills for business purposes.
Pass a competitive examination, which includes both written and oral components, with a minimum English language proficiency equivalent to the intermediate level.
Unlike other postgraduate programs that typically require a “Good” grade or higher, this program accepts applicants with a “Pass” grade, provided they meet the English language proficiency requirement outlined in point 2 above.