Master’s Degree Awarded to Ms Naseem Al-Sharafi in Public Relations and Advertising https://su.edu.ye/en/49229/
Master’s Degree Awarded to Ms Naseem Al-Sharafi in Public Relations and Advertising
Ms. Naseem Ahmed Mohammed Al-Sharafi was awarded a Master’s Degree in Public Relations and Advertising with an average of Excellent, a grade of (95), and First Class Honors for her thesis titled: Persuasive Techniques Used in Advertisements of Yemeni and International Companies on YouTube: A Comparative Analytical Study, which was submitted to the Department of Public Relations and Advertising, Faculty of Mass Communication – Sana’a University. The MA defense was held on Saturday, March 14, 2026.
The MA Viva-voce Committee, which was formed based on a resolution issued by the Graduate Studies and Scientific Research Council, consisted of the following:
| # | Committee Members | Designation | Position |
| 1 | Prof. Hassan Abdullah Dojrah | External Examiner | Chair |
| 2 | Assoc. Prof. Omar Abreen | Main Supervisor | Member |
| 3 | Assoc Prof. Mahdi Haider | Internal Examiner | Member |
The thesis aimed to identify the persuasive techniques used in advertisements of Yemeni and international companies on YouTube platform.
The study yielded several key findings summarized as follows:
- The persuasion technique of justification ranked first in advertisements of Yemeni
- The use of multiple persuasive techniques ranked first in advertisements of international companies (Jordanian and British).
- There are statistically significant differences between Yemeni and international company advertisements regarding the persuasive techniques employed.
At the end of the defense session, the MA Viva-voce Committee recommended inter-university exchange of the researcher’s thesis.
The defense session was attended by a number of academics, researchers, students, colleagues from the Faculty of Mass Communication, and the researcher’s family.
