Discussion of a PhD Seminar on the Use of Artificial Intelligence in Public Relations at Sana’a University

Sana’a University PhD Dissertation Explores Future of Public Relations with AI Integration

Sana’a — Faculty of Mass Communication at Sana’a University today hosted the research seminar and defense for the PhD dissertation presented by Mr. Yasin Al-Shuaibi. The dissertation, titled “The Use of Artificial Intelligence Applications in Public Relations Practices at Yemeni Companies: A Survey Study,” was met with high academic praise.

The defense was attended by several faculty members from the Faculty and the Department of Public Relations. Al-Shuaibi presented the main points of his dissertation, which focused on the integration of Artificial Intelligence technologies into public relations practices within Yemeni companies. His dissertation also highlighted how modern digital tools can be used to improve corporate communication and enhance audience engagement.

The defense session was marked by a high level of academic discourse and scholarly contributions that enriched the discussion. The committee praised Al-Shuaibi’s efforts and the significance of his dissertation, noting that it provides the Yemeni academic library with a timely study that reflects the latest technological advancements in the fields of media and public relations.