Resume

   

 

Dr. Abdul Rahim Ali Saleh Al-Shaweri

Associate Professor in the Department of Public Relations and Advertising

Former Dean of the Faculty of Media, Sana’a University

 

 

 

1. Personal Information:

 

Address: Sana’a University – Faculty of Media

Department of Public Relations and Advertising

P.O. Box: 13509, Sana’a, Yemen

 

Mobile: (773763886)

 

Email: a.alshaweri@su.edu.ye

 

 

Nationality: Yemeni

 

Date of Birth: 1972

 

Place of Birth: Yemen

 

 

2. Academic and Professional Background:

 

1. Field of Specialization

 

• Main Specialization: Media and Communication Studies.

 

• Sub-Specialization: Public Relations and Advertising.

 

 

1. Academic Qualifications

 

1. Ph.D. in Media from Omdurman University, Faculty of Media, Department of Public Relations and Advertising.

Thesis Topic: “The Role of Public Relations in Industrial Institutions in Studying the Impact of Brand Loyalty on Telecommunications Companies.”

Year of Completion: 2007

 

 

2. Master’s Degree in Media from the University of Sindh, Pakistan, Faculty of Media, Department of Media.

Year of Completion: 1997

Thesis Topic: “The Role of Television Advertising in Increasing the Consumption of Food Products.”

 

 

3. Bachelor’s Degree from Ain Shams University, Egypt.

Year of Completion: 1988

 

1. Language Skills

 

English

 

 

3. Administrative and Professional Experience:

 

1. Dean of the Faculty of Media, Sana’a University (2013-2020).

 

 

2. Member of the University Council at Sana’a University (2016-2020).

 

 

3. Head of the Department of Public Relations and Advertising, Faculty of Media, Sana’a University (2008-2013).

 

 

4. Member of the Faculty Council, Faculty of Media (2008-2013).

 

 

 

4. Teaching Experience:

 

• Assistant Professor in the Department of Public Relations, Faculty of Media – Sana’a University.

 

• Supervised several master’s theses in the field of media studies.

 

• Teaches several courses: Research Methodologies, Scientific Topics in Public Relations.

 

• Has taught at both undergraduate and postgraduate levels: Research Methods, Media Research Methods, Sociology, Media Theories, Practical Skills, Public Relations, Advertising, Public Opinion, Crisis Management, Media Campaigns, Public Relations Management, and General Relations.

 

 

• Assistant Professor, Department of Public Relations, Faculty of Media and Technology (Private) – Science and Technology University (Formerly).

 

• Taught courses: Media Theories (Theory of Public Relations – Communication Theories), Principles of Advertising, Crisis Management, Contemporary Media Issues, Future Perspectives of Media, Public Opinion, Public Relations and Advertising.

 

 

• Assistant Professor, Faculty of Media, Ibb University (Private).

 

• Taught courses: Public Relations, Advertising, Public Opinion, and Public Relations Writing.

 

 

• Assistant Professor, Faculty of Media, Taiz University (Private).

 

• Taught courses: Public Relations, Advertising, Media Writing, Public Relations Techniques, and Public Relations Research.

 

 

• Former Assistant Professor in the Faculty of Information at Al-Nasr University.

 

• Courses taught: New Media, Public Relations Writing, Advertising Writing, Public Relations Techniques, Media Writing, and Communication.

 

 

5. Published Research:

 

• Published several research papers in the refereed scientific journal, Faculty of Arts, Sana’a University.

 

• “Speech of the Political Media Towards the War in Yemen,” Journal of Arts – Mohammad V University in Morocco.

 

• “Media Discourse for Students of Media Departments,” Journal of Nasiriyah University, Issue 4, July 2020.

 

• “Yemeni Media Discourse and Issues of Human Rights,” an academic study focusing on issues of identity and the rights of the Palestinian people, Institute of Human and Social Sciences – Algiers, Issue 19, 2021.

 

 

 

6. Training:

 

• Developed and delivered training programs in:

 

• Computer literacy – Sana’a University.

 

• Courses in quality and academic accreditation – Center for Quality Assurance and Academic Accreditation, Sana’a University.

 

• Training on university teaching methods and scientific methods of instruction (methods, measurement, and evaluation) – Center for Quality Assurance and Academic Accreditation, Sana’a University.

 

• Courses on scientific research methodologies (SPSS), quantitative and qualitative research.

 

• Courses on documentation methods, scientific writing, and citations.

 

• Training on the latest innovations in e-learning – International Center for Quality and Academic Accreditation.

 

• Training on English language proficiency for academic staff and postgraduate students.

 

 

7. Activities and Participation:

 

• Member of the committee responsible for evaluating the radio and television program at Taiz University, which discussed Arwa’s problem and the Ministry of Higher Education and Scientific Research’s decisions.

 

• Participated in training sessions organized by the Public Relations Department to raise awareness and establish partnerships in the Arab region, including a series of conferences organized by the Faculty of Media, Cairo University, 2010.

 

• Participated in the scientific research conference on media education organized by the Faculty of Media, Cairo University in 2009.

 

• Participated in the conference on higher education quality and academic accreditation, which was organized by the Scientific Research and Quality Council, Cairo University, 2009.

 

• Played a role in various social and cultural activities within the community.

 

• Supervised numerous research projects for undergraduate students.

 

• Completed a training course for faculty members on using modern teaching techniques (Distance Learning) – Sana’a University.

 

• Attended an advanced training course in news editing organized by Sana’a University in partnership with the collaborative project, 2009.

 

• Participation in the Quality Week for the College of Media, Commerce, and Sharia in 2014 AD.

 

• Preparation of the Bachelor’s Program document for the Public Relations and Advertising Department – Al-Nasr University 2020.

 

• Description of a number of courses in the Bachelor’s stage at the Media Department – Al-Nasr University.

 

• Description of a number of courses in the Bachelor’s and Master’s stages at the College of Media – Sana’a University.