Master’s Degree Awarded to Ms. Amani Al-Radfani in International Development
Ms. Amani Fadl Abdulmajeed Al-Radfani was awarded a Master’s Degree in International Development with an excellent grade for her thesis titled: The Role of Multimedia in Enhancing the Effectiveness of Development Programs in the Small and Micro Enterprise Promotion Service, which was submitted to the Inclusive Development Research Center – Sana’a University. The MA defense was held on Monday, March 2, 2026.
The MA Viva-voce Committee, which was formed based on a resolution issued by the Graduate Studies and Scientific Research Council, consisted of the following:
1 Prof. Saleh Mohammed Hameed, Internal Examiner, Chair.
2 Dr. Aqeel Abdullah Al-Sermi, Main Supervisor, Member.
3 Assoc. Prof. Nabil Mohammed Al-Ulofi, External Examiner, Member.
The thesis aimed to:
- Examine the role of multimedia in enhancing the effectiveness of development programs implemented by the Small and Micro Enterprise Promotion Service.
- Measure its contribution to achieving the agency’s objectives.
- Identify the tools used and the most influential multimedia elements in its media content.
The study yielded several key findings summarized as follows:
- A high level of multimedia utilization was found in development campaigns, as reflected in strong relative weights and high mean scores.
- Short videos and illustrative graphics were highly effective in simplifying concepts and enhancing audience engagement, receiving the highest evaluations.
- A diversity of tools was employed, including images, videos, infographics, and interactive content, reflecting a multi-dimensional media strategy.
- The use of colors, animation, and motion graphics was strategically designed to support communication objectives and facilitate understanding of complex information.
In light of these findings, the researcher recommended the following:
- Enhancing interactive content by developing more engaging and user-friendly tools, such as interactive storytelling formats and visual polls.
- Organizing training workshops for media teams on understanding social media platform algorithms and optimizing content visibility.
- Conducting qualitative studies to analyze audience preferences and tailor content
- Adopting digital performance indicators to measure impact, such as reach, engagement, and sharing rates.
- Promoting a culture of innovation within media teams by experimenting with new content formats and regularly testing their effectiveness.
The defense session was attended by a number of academics, researchers, students, colleagues, and the researcher’s family.
To Downloads the Abstract –click here
