Bachelor of Marketing
Faculty of Commerce and Economics
This program is offered by the Business Administration Department. The mission of this Department is to prepare cadres who are well-qualified academically and professionally in the field of management, and capable of meeting development requirements as well as local and regional labor market needs. This is achieved through proficient and highly experienced faculty members and modern curricula that adhere to quality and academic accreditation standards, and by establishing effective partnerships with relevant institutions and society.
Vision
To achieve excellence with a leading role in business administration and marketing locally and regionally.
Mission
The program seeks to prepare and qualify specialized competent cadres in the fields of marketing and management capable of developing and managing marketing activities innovatively in a way that meets the requirements of local, regional, and international labor markets as well as serving the community.
Aims of the Bachelor of Marketing Program
- Providing students with a solid foundation of contemporary marketing knowledge and applied skills required for their specialization field so as to cope with the recent accelerating scientific and technological developments and their applications in marketing.
- Preparing well-qualified marketing cadres capable of developing production and marketing processes locally and regionally.
- Establishing and maintaining strong and wide-scale relations with the labor market and community locally and regionally.
- Developing ethical principles and values among students, and promoting a culture of quality and social responsibility towards organizations and society.
- Providing distinguished consultation and training services to business organizations, public institutions, and civil society organizations, as needed.
Program Plan:
First Level (Preparatory Year)
First Semester | Second Semester | ||||||||
S.N | Courses | Theory | Practical | Total Credit Hours | S.N | Courses | Theory | Practical | Total Credit Hours |
1 | Principles of Business Administration | 3 |
| 3 | 1 | Behavioral Sciences | 3 |
| 3 |
2 | Principles of Accounting (A) | 3 |
| 3 | 2 | Principles of Accounting (B) | 3 |
| 3 |
3 | Principles of Microeconomics | 3 |
| 3 | 3 | Macroeconomics | 3 |
| 3 |
4 | Principles of Political Science | 3 |
| 3 | 4 | Ruling System in Yemen | 3 |
| 3 |
5 | Arabic (1) | 2 |
| 2 | 5 | Arabic (2) | 2 |
| 2 |
6 | Principles of Pure Mathematics (A) | 3 |
| 3 | 6 | Statistics | 3 |
| 3 |
7 | Arab-Israeli Conflict | 2 |
| 2 | 7 | National Culture | 2 |
| 2 |
Total Credit Hours | 19 | Total Credit Hours | 19 | ||||||
Second Level - Major: Business Administration
First Semester | Second Semester | ||||||||
S.N | Courses | Theory | Practical | Total Credit Hours | S.N | Courses | Theory | Practical | Total Credit Hours |
1 | Partnership Accounting | 3 | – | 3 | 1 | Financial Accounting | 3 | – | 3 |
2 | English (1) | 3 | – | 3 | 2 | English (2) | 3 | – | 3 |
3 | Computer Skills | 3 | – | 3 | 3 | E-Management | 3 | – | 3 |
4 | Human Resource Management | 3 | – | 3 | 4 | Islamic Culture | 3 | – | 3 |
5 | Research Methods | 3 | – | 3 | 5 | Principles of Law | 3 | – | 3 |
6 | Principles of Marketing | 3 | – | 3 | 6 | Principles of Insurance | 3 | – | 3 |
Total Credit Hours | 18 | Total Credit Hours | 18 | ||||||
Third Level - Marketing Division
First Semester | Second Semester | |||||||||
S.N | Courses | Theory | Practical | Total Credit Hours | S.N | Courses | Theory | Practical | Total Credit Hours | |
1 | Production Management | 3 | – | 3 | 1 | Purchasing and Storage Management | 3 | – | 3 | |
2 | Financial Management | 3 | – | 3 | 2 | Marketing Information Systems | 3 | – | 3 | |
3 | Marketing Costs | 3 | – | 3 | 3 | Promotion Management | 3 | – | 3 | |
4 | Sales Management | 3 | – | 3 | 4 | Services Marketing | 3 | – | 3 | |
5 | Product Planning and Development | 3 | – | 3 | 5 | Consumer Behavior | 3 | – | 3 | |
6 | Total Quality Management | 3 | – | 3 | 6 | Quantitative Methods in Marketing | 3 | – | 3 | |
Total Credit Hours | 18 | Total Credit Hours | 18 | |||||||
Fourth Level - Marketing Division
First Semester | Second Semester | ||||||||
S.N | Courses | Theory | Practical | Total Credit Hours | S.N | Courses | Theory | Practical | Total Credit Hours |
1 | Agricultural Marketing | 3 | – | 3 | 1 | Organization Theory | 3 | – | 3 |
2 | Distribution Channels Management | 3 | – | 3 | 2 | Marketing Strategy | 3 | – | 3 |
3 | Management Accounting (1) | 3 | – | 3 | 3 | E-Marketing | 3 | – | 3 |
4 | Industrial Marketing | 3 | – | 3 | 4 | Marketing Research | 3 | – | 3 |
5 | Public Relations Management | 3 | – | 3 | 5 | International Marketing | 3 | – | 3 |
6 | Bank Marketing | 3 | – | 3 | 6 | Risk and Insurance Management | 3 | 3 | |
Total Credit Hours | 18 | Total Credit Hours | 18 | ||||||