Personal Information:

• Hatim Ali Hyder Moqbel Al-Salhi
• Date of Birth: 3/7/1985
• Academic degree: An Assistant Professor in Public Relations and Advertising department
• Employer: Faculty of Mass Communication at Sana’a University-Yemen
• Place of Birth: Wesab District – Dhamar Governorate.
• Email: al-salhi@su.edu.ye
• : 00967 778160666

Summary:

Academically superior, achieved excellent grade in the three academic stages (B.A.; M.A. & PhD). Experienced in teaching and professional work in the media field. Scientific researcher published many scientific papers in prestigious Arab and international journals, expert in statistical analysis of humanitarian and social studies.

Education:

• D., Cairo University, Faculty of Mass Communication, Egypt, 2021.

Dissertation title: Evaluating effectiveness of relationship management strategies in building organization reputation – A case study.

Grade: Excellent with honors and the recommendation to exchange the dissertation between Arab and Foreign Universities.

• A. Cairo University, Faculty of Mass Communication, Egypt, 2016.

Thesis title: The use of the interactive communication technology in practicing the   activities of the public relations in the organizations operating in Yemen.

Grade: Excellent.

• A: Sana’a University, Faculty of Mass Communication, Yemen, 2007.

Grade: Excellent with honors. I got the first place in class.

Experience:

• An Assistant Professor, Faculty of Mass Communication, Sana’a University, Yemen, 2022 – Present.
• Teaching Assistant, Faculty of Mass Communication, Sana’a University, Yemen, 2016 – 2021.
• Lecturer, Faculty of Mass Communication – Sana’a University, 2009-2016.
• Experienced in teaching courses at the Faculty of Mass Communication, Sana’a University, during the period from 2009-2012, including:

– Media Psychology.

– Marketing and Specialized Research.

– Arts & Strategies of Advertising.

– Introduction to Public Relations and Advertising

– Practical Statistics.

• Producer of TV. Programs – Sheba satellite channel. 2009 – 2012.
• Expert in statistical analysis using statistical programs (SPSS-AMOS).
• Researcher – Yemeni Polling Center (YPC) – Sana’a. 2005 – 2007.

Research and scientific papers:

• Al-salhi, H. A., El Damanhoury, K., & Alawadly, S. (2021). The effect of relationship cultivation strategies on organizational reputation in conflict zones: The case of Yemeni private universities. Public Relations Review, 47(1), 102011.‏
• Al-salhi, H. A. (2021). Digital Public Relations: A theoretical review of the concept, emergence factors and challenges. Al-Hikma Journal for Media and Communication Studies, 9 (2), 47-75.
• Al-salhi, H. A. (2020). Organizational reputation: A descriptive study of concept development and measurement techniques. AL-Bahith AL-A’alami, 12(49), 49-71.
• Al-salhi, H. A. & Alawadly, S. (2020). Online relationship management strategies in Universities’ context : Analytical study of a sample of Yemeni private universities websites. Journal of the Union of Arab Universities for Media Research and Communication Technology, 4, 89-130.
• Al-salhi, Hatim A. (2020). Employing Internet Applications to curb Covid-19 outbreak: A Case Study of Yemen. Journal of Public Relations Research Middle East, 19(8), 319-355.
• Al-salhi, Hatim A. & Almaswari, E. (2020). Yemeni university youth’s Dependency on religious programs as a source of information about religious extremism. Faculty of Arts & Media Journal, 10(5), 207-247.
• Al-salhi, H. A. & Alawadly, S. (2019). Evaluating the effectiveness of relationship management strategies in building organizational reputation – a survey study on a sample of Yemeni private universities. Journal of the Union of Arab Universities for Media Research and Communication Technology, 3, 149-193.
• Al-salhi, Hatim A. (2018). Evaluating Effectiveness of Social Marketing and Social Media Strategies in Public Health Campaigns. Arab Media & Society, 25, 1-36.
• Al-salhi, Hatim A. (2017). The Role of Facebook in Strengthening the Dialogue between the Organization and It’s public: A study From the Perspective Dialogic Communication Theory. Journal of Social Affairs, 136(34). 43-84.
• Kafi, M. & Al-salhi, Hatim A. (2017). The Role of social networks sites in providing the Arab youth with information and news about the phenomenon of terrorism. Arabian journal of media and communication, 17, 273-320.
• Kafi, M. & Al-salhi, Hatim A. (2016). The impact of the use of social networking sites on the social and family values of Arab youth. Journal of UNESCO Chair for Community Media, 1, 1-79.

Conferences:

Conferences with presentation of scientific papers:

• The scientific conference “The Spaces of Social Networks in the Arab World: Impositions, Challenges, Risks, and Future Prospects”, held in Hurghada – Egypt on October 22-24, 2019, in which I participated in a scientific study entitled: Modeling the factors affecting the adoption of public relations practitioners of Social Networking sites in the practice of the profession: a study from the perspective of the unified theory of acceptance of the use of technology (pp.105-132).
• The Egypt World Foundation Conference to Combat Intellectual Terrorism, held at in Cairo, on January 23, 2019, in which I participated with a paper, entitled “The Role of the Media in Combating Intellectual Terrorism“.
• The annual scientific conference of the Faculty of Al-Alsun and Communication at Misr International University entitled “Comparative Media Studies”, held on November 30, 2019, in which I participated in a paper entitled “Transformations in Contemporary Public Relations Studies: Relationship Management and Reputation as a Model”.

Conferences: Attendance without Paper Presentation:

• The 52nd Annual International Conference for Statistics, Computer Science and Operations Research, held at the Institute of Statistical Studies and Research at Cairo University, on December 25-27, 2017.
• The 23rd International Scientific Conference of the Faculty of Mass Communication, Cairo University, entitled “Means of Communication and Conflict Issues in the World”, on September 11-12, 2017.

Funded Research Projects:

• Kafi, M. & Al-salhi, Hatim A. (2016). The organizational image and reputation of the Saudi Ministry of Education: A survey of content on websites, Twitter, media professionals and public opinion. Funded by Saudi Ministry of Education.
• Azazi, W. & Al-salhi, Hatim A. (2021). Media plan for Ramadan Umrah 1442-2021. Funded by Saudi Ministry of Hajj and Umrah.

Workshop & training courses:

• Arabic Language Skills and the Arts of Speaking – Media Training and Qualifying Institute – Sana’a, March/April 2008.
• Media Education – International Organization for Media Education and Cairo University, January 2013.
• Skills for preparing and writing reports and researches, Yemeni Media Center, Cairo, January 2014.
• The use of the SPSS statistical package, Yemeni Cultural Center, Cairo, May 2014.
• Electronic arbitration, The Egyptian Lawyers Association, Giza, August 2016.
• Research writing – Cairo University Center for Foreign Languages and Specialized Translation, Cairo, October 2016
• The use of the SPSS statistical package, Public Opinion Research Center, Faculty of Mass Communication, Cairo University, November 2016.
• Scientific Writing Skills, Public Opinion Research Center, Faculty of Mass Communication, Cairo University, May 2018.
• Structural equation modeling, confirmatory factor analysis and path analysis using SPSS – AMOS, Nationalism for Research, Consultancy and Training, Cairo, September 2018.
• Formulation and testing of hypotheses using SPSS/R/Stata, Public Opinion Research Center, Faculty of Mass Communication, Cairo University, December 2018
• Methods of constructing quantitative measures, Public Opinion Research Center, Faculty of Mass Communication, Cairo University, December 2018
• Statistical Bilog mg3 program according to IRT – Nationalism for Research, Consultancy and Training, Cairo, November 2019.
• General English language courses, 4level Institute, Cairo 2019-2020.
• Several courses (Online) in scientific writing and publishing, statistical programs, documentation programs, and scientific research methods, 2020-2021.